It’s Singles Day tomorrow !

Tomorrow, Tuesday, is November 11th. Or 11-11. Or one-one-one-one. Ones. Singles. It’s Singles Day. And it’s the biggest shopping day of the year. Bigger than Black Friday. Bigger than Cyber Monday.
Tomorrow is the day when single people in China and the rest of Asia will be out shopping in full force. That’s an estimated 270 million shoppers whose sales “obliterated” last year’s Cyber Monday. Are you taking advantage of this?

According to Wikipedia, Singles Day “…was initially celebrated at various universities in Nanjing during the 1990s, and originated from Nanjing University in 1993. Singles’ Day has been largely popularized in the internet era and is now a special day for all fashionable youths.” Is this a form of anti-Valentine’s Day? A reaction to China’s older, “one-child” policy? Perhaps. Singles Day proves that protests are a waste of time and that violence is not the answer. The best way to truly demonstrate one’s power, particular in communist China, is to…shop!

As Singles Day grew in popularity over the years, certain businesses began taking notice.

Alibaba, the enormous, publicly-held, online marketplace has used the day to fuel its own growth. The company began embracing the annual event back in 2009 and stepped up its involvement each year. By 2012, according to one report, “Alibaba’s marketplaces did about US$3 billion in sales on November 11th. In 2013 that number nearly doubled, and Chinese shoppers had obliterated America’s Cyber Monday spending records in just the first few hours of the sale. And it’s only getting bigger. This year’s Singles Day online shopping bonanza is likely to break all the records set last year. If Alibaba can keep its pace, it may do more than US$10 billion in sales in 24 hours.”
So get set for it, for as many that do online shopping then you dont want to miss out tomorrow.