Ridiculously insane: Meet The Man Who Made Millions by Selling Rocks as Pets

Gary Ross Dahl, who died earlier this year at age 78, will always be remembered for inventing the ‘Pet Rock’, a 1970s novelty toy craze. The brilliant salesman essentially sold rocks for a living, and managed to make millions through his “ridiculously successful marketing scheme.”

Dahl found two investors, visited a building supply store, and purchased a box of smooth Mexican beach stones for a penny apiece. He knew that all he needed was to package each stone beautifully, and they would sell for a lot more than they were worth. After lots of trials and errors, he finally designed a smart cardboard carrying case, complete with air holes for the ‘pet’ to breathe. The stone was tenderly nestled inside the box, on a bed of softwood shavings.
He also added a manual for good measure, which later proved to be a stroke of genius. The little book contained instructions on the care, feeding, and house training of Pet Rocks. “If, when you remove the rock from its box and it appears to be excited, place it on some old newspapers,” it read. “The rock will know what the paper is for and will require no further instruction. It will remain on the paper until you move it.”

Stupid, Insane, Senseless or whatever you choose to call it, i will say he is a 100 times smarter than those who made him rich by buying his so called 'Pet Rocks'
Who says you can make it! All you need is packaging !!!